WITH ROUND-UP CAMPAIGN AND EXCLUSIVE PRODUCTS

Macy’s encourages customers to donate online or round-up their in-store purchase to benefit the Breast Cancer Research Foundation and shop limited-time product that gives back at macys.com/pinkshop

This October, Macy’s customers, and colleagues will ban together to support breast cancer awareness and research by shopping exclusive limited-edition pink products online at The Pink Shop as well as rounding up their in-store purchase or donating online to benefit the Breast Cancer Research Foundation (BCRF). Impacting 2.1 million women each year, breast cancer is the most common cancer in women around the globe. BCRF’s mission is to end breast cancer by advancing the world’s most promising research.

Since 2003, Macy’s colleagues and customers have raised more than $14.7 million for BCRF, translating to 295,000 valuable research lab hours. Throughout October, Macy’s will offer customers the opportunity to donate online at macys.com or round-up their in-store purchase to the nearest dollar (up to $.99) and  donate their change to support BCRF (from Oct. 1-15) and Pink Pony, Ralph Lauren Corporation’s global initiative in the fight against cancer (from Oct. 16-25).

“Macy’s has always been a proud supporter of the Breast Cancer Research Foundation. Now more than ever, Breast Cancer Research Foundation’s vital research is crucial to improve outcomes and save lives for those impacted by breast cancer,” said Sam Di Scipio, senior director of giving and volunteerism at Macy’s. “Our customers and colleagues can make a difference by shopping The Pink Shop or rounding up their purchase. Each cent matters to achieve a future beyond breast cancer.”

Additionally, beginning on September 27, customers can shop for the cause by visiting The Pink Shop, an online store featuring charitable pink fashion, jewelry and beauty products supporting a variety of organizations committed to breast cancer awareness. Customers can shop pink perfection beauty products from Bobbi Brown, Estee Lauder and L’Oreal as well as jewelry and men’s and women’s merchandise from designers such as Polo Ralph Lauren, Playtex and Wacoal. 

“Every two minutes a woman in the U.S. is diagnosed with breast cancer,” said Myra Biblowit, BCRF president and CEO. “Macy’s support has propelled critical research forward, unquestionably saving lives. Now, as research faces the most challenging times ahead, their support ensures that BCRF can continue supporting the breakthroughs our loved ones may depend on.”

Representing this year’s campaign is breast cancer thriver and mother of two Davina McNaney, who has showcased the impact of vital research and has raised awareness across the country – all by running for the cause. Since her diagnosis in 2012, McNaney has raised more than $53,000 for BCRF, running across seven states, completing 100 “mile to 50K” Ultra-marathons and hosting Pink Takeover Workouts to celebrate personal triumph over cancer and encourage others to donate to make a difference. Customers can learn more about BCRF by visiting macys.com/macysgives.

For hi-res product images, photo and b-roll assets of Breast Cancer Research Foundation and Pink Pony’s mission, click here. For hi-res images and interview assets of Davina, click here.

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About Macy’s

Macy’s is America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Macy’s customers come to us for fashion, value and high-quality products. We are proud of our heritage and the unique role we play in American culture and tradition. We celebrate occasions big and small, and have created decades of memorable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. With the collective support of our customers and colleagues, Macy’s helps make a difference in every market we serve, supporting local and national charities through funding and volunteer service. With fashion, value and celebration as our guide, Macy’s makes life shine brighter for our customers, colleagues, and communities.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About the Breast Cancer Research Foundation

Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in the best minds in science—from those investigating prevention to metastasis—and foster cross-disciplinary collaboration. Our approach accelerates the entire field and moves us closer to the answers we urgently need. We can’t stop now. Join us in fueling the world’s most promising research. With you, we will be the end of breast cancer. Learn more and get involved at BCRF.org.